“Intertainment” icons Rhett and Link want your Emmy consideration and a conversation. With YouTube dominating as “the king of all media,” they’re hoping voters will notice and give the platform’s creators their flowers. Could the Good Mythical Morning episode “Are We Closer Than a Married Couple?” featuring Jason and Kylie Kelce secure them a nomination?
What‘s the biggest misconception about your content?
LINK NEAL Many people think it’s for kids because it’s on YouTube. We have a broad audience that has grown up with the show. They’ve gone from being under their parents’ roofs to under their own with kids. I can’t tell if the parents or the kids who are now in college are bigger fans.
Why did you pick this episode?
RHETT MCLAUGHLIN It’s a great display of our friendship, and people are showing up as the third friend. What better way to showcase that than playing a friendship game with another set of friends, even if that is a married couple?
How much did you know about the challenges?
MCLAUGHLIN We were part of the writers meeting where the idea was greenlit, but for the specifics, we stepped out so we could react naturally and with Jason and Kylie. What you see are all the games we played.
The Emmys have largely not rewarded shows like yours. How does being part of a shift feel?
NEAL The Emmys are interested in figuring this out. We want the same thing, which is to reflect what matters to people. They have a system with established categories and criteria, and it’s hard to map what’s happening in digital entertainment onto that.
What’s your advice for aspiring creators?
NEAL Find your niche. It’s the intersection of your voice, experience and vision for reaching an audience that cares about that without too much competition. Secondly, it doesn’t matter what your distribution is; if you’re not focused on honing your craft, you’re not worthy of recognition.
This story first appeared in a June stand-alone issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.
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