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Lululemon and Erewhon… a match made in (Los Angeles) heaven. On Thursday, Oct. 16, the elevated activewear brand and upscale grocery store (famous for its viral celebrity smoothie collabs and $19 strawberry… singular) launched their first-ever crossover collection, and given the cult following of both brands, it’s bound to sell out fast.
The 19-piece capsule includes women’s and men’s lifestyle and performance clothing and accessories. Available to shop now on lululemon.com, the West Coast-inspired pieces blend Erewhon’s graphics and colors with Lululemons’s premium fabrics and technical craftsmanship. Each item has both brands’ highly recognizable logos.
Lululemon Erewhon Venice Short 5″
Available in both black and forest green.
“Erewhon people are our people. And our people are Erewhon people,” says Lululemon’s Creative Director, Jonathan Cheung. “This collaboration was meant to be. We kicked ideas back and forth over the last year and we’ve come up with something pretty special. We’ve co- created unique styles that are sporty and effortlessly cool.”
Featured clothing styles span tracksuits (with jackets and pants sold separately), sweat sets (with hoodies and sweatpants sold separately), tanks, leggings and shorts. Each clothing item is named after one of Erewhon’s 11 L.A. locations: the Santa Monica Tank Top, the Brentwood Track Jacket, the Venice Short and so on. Accessories include totes, baseball caps, bag straps, socks, a yoga mat and a water bottle. Pieces are meant to be mixed and matched, and most styles are in unisex sizing.
Shop the full Lululemon x Erewhon collection, while supplies last, at lululemon.com. Prices range from $34 for the bag straps to $248 for the track jacket and hoodie, and product is expected to move fast. The drop will also be available in select Lululemon stores across North America, the United Kingdom, China, Japan and Korea.
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