Mayim Bialik’s Podcast ‘Breakdown’ Partners With Impact Theory

Mayim Bialik’s Breakdown — the Webby Award-winning podcast featuring conversations on a range of topics like health, healing, spirituality, mental and physical health, relationships, careers, politics and the nature of reality — is linking up with Impact Theory.

The podcast, which Bialik hosts with Jonathan Cohen, will join Impact Theory’s network in a deal designed to “fuel strategic growth” through partnerships and relying on the latter’s expansive audience and sales reach. It marks the first external partner for Impact Theory, co-founded by couple Tom and Lisa Bilyeu, as a “mission-driven modern media company” that develops projects across video games, web comics, film, TV and digital media, including YouTube and podcast content.

“Mayim is one of the most insightful and authentic voices in podcasting,” Tom Bilyeu said. “She brings depth and humanity to conversations that truly matter, and that’s exactly the kind of storytelling we believe in. Working with our partnership team, we’re excited to unlock new opportunities and create meaningful, long-term value together.” Added Lisa Bilyeu: “Mayim’s ability to break down emotional and psychological topics with honesty and depth is rare. She brings both intellect and heart to every conversation, and it’s a privilege to support her work and welcome her to the Impact Theory family.”

Offered Bialik: “Jonathan and I have protected our brand so carefully, and we are floored by how deeply Tom and Lisa truly understand the heart behind this show. They’ve created a space where we can grow with integrity and authenticity, which is incredibly important to us. It’s so rare to find partners who respect both the message and the business aspects of what we do. I’m thrilled and honored to collaborate with a team that understands what this show stands for and brings a clear vision for thoughtful and sustainable growth.”

Bialik, aka Dr. Mayim Bialik, has a long resume as a TV star on such shows as Blossom and The Big Bang Theory. Her podcast has generated north of 300 episodes and more than 33 million audio downloads (with 51 million YouTube views). It won Webby Awards in the categories of Podcast: Health, Wellness, Lifestyle and People’s Choice for Podcast: Health, Wellness, Lifestyle.