Beauty vlogger Nabela Noor has signed with CAA for representation.
Based in Pennsylvania and with roots in Bangladesh, Noor is a homemaker, designer, author and influencer as the founder of her own home and lifestyle brand, Nabela Noor Home (NNH).
Noor reaches an audience of over 12 million social media followers and has had around two billion views for her digital content. Her lifestyle brand offers in part home pieces handcrafted by artisans based in her U.S. hometown and in her family’s village in Bangladesh.
Her digital content includes Noor’s Pockets of Peace series that inspired that launch of her home and lifestyle brand. On TikTok, the Pockets of Peace content ranges from cooking tutorials to varied ways to find comfort, beauty and creativity at home.
As an advocate for self-care, Noor has used her digital platforms, including YouTube, Instagram and TikTok, to empower and inspire people worldwide to be comfortable in their own skin and body size. And her YouTube content has long offered tutorials on beauty, fashion, cooking and homemaking.
Noor’s digital content also serves as a bridge between her small-town American upbringing and her South Asian heritage at the heart of her work. And her home design work has extended to projects nationwide, including full-scale renovations and curated styling.
Noor launched Studio NNH to offer personalized design consultations for clients in the U.S. and internationally. She is also represented by Hilary Williams at DBA and her attorney is Ashley Silver.
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