Alright, let’s talk about this Netflix thing and them ads, you know, the commercials they’re showing now. I tell ya, it’s a whole new world. Used to be you paid your money and that was it, no interruptions. Now, they wanna show you ads, just like them old TV channels. But I guess that’s how they make their money, can’t fault ’em for that, everyone’s gotta eat, right?
So, what are they doing with these ads? Well, from what I hear, they’re sticking them in the shows and movies where it makes sense, like when there’s a natural pause in the story. They say it’s supposed to be a “seamless experience,” whatever that means. Sounds fancy, but to me, it just means they’re gonna interrupt my stories with commercials. Some new movies, they only show ads before it starts, which ain’t so bad, I guess. And you can see when the ads are coming, they got little marks on that bar thingy at the bottom, you know, the one you use to stop and start the show.
How Netflix Gets the Word Out
Now, Netflix, they ain’t just showin’ ads on their shows, they’re puttin’ ’em all over the place. You got your Instagram, your YouTube, all them internet places. They’re showing off their shows and movies, trying to get folks to watch. And they’re gettin’ real clever with it too. They’re usin’ them “memes,” you know, them funny pictures with words on ’em. The young folks love that stuff. Sometimes, you look at their page and you think it’s just a bunch of jokes, but then you realize they’re sellin’ you somethin’. Sneaky, them youngsters.
Lots of Folks Watchin’ with Ads
And wouldn’t you know it, a whole bunch of people are watchin’ Netflix with the ads now. They say 70 million people a month are usin’ it, all over the world. And when new folks sign up, more than half of ’em are pickin’ the cheaper plan with the ads. Guess people like savin’ a few bucks, even if it means sittin’ through some commercials. Can’t blame ’em, money’s tight these days.
How Netflix Sells Ad Time
So how do they make money off these ads? Well, it’s kinda like how they do it on TV. They charge companies money to show their ads to people. They call it “CPM,” which stands for somethin’ or other, but basically it means how much it costs to show an ad to a thousand folks. The price depends on what kind of people they wanna reach and how many see the ad. They went and made deals with all sorts of big advertising companies and smaller ones too, to get them ads on Netflix. Big business, this is.
- Seamless Experience: They try to put ads where they won’t bother you too much.
- Lots of Places: Ads aren’t just on Netflix, they’re everywhere online.
- Memes are King: They use funny stuff to get young people interested.
- People Like Cheap: Lots of folks choose the ad plan to save money.
- Selling Ads: They charge companies to show ads, just like TV.
So there you have it, that’s the lowdown on Netflix and their ads, as best as I can figure it. It’s a changin’ world, and I guess we gotta change with it. At least they’re tryin’ to make it a little less painful with them “seamless” breaks and all that. But still, sometimes I miss the good old days when you could just watch your stories without bein’ sold somethin’ every few minutes.
Tags: [Netflix, Advertising, Streaming, Commercials, CPM, Marketing, Digital Ads, CTV, Upfront, Audience Reach]
